Annual Brand Partnership
Put Your Brand In Front of Makers Twelve Times a Year
HobbyScool runs a free three-day virtual summit every month for makers, crafters, and home creatives. One annual partnership puts your brand in all twelve, instead of buying a single event and hoping it lands.
A 20-minute call to see whether this audience is a fit. No deck, no pitch.
Subscriber and engagement figures verified by Kit Signals.
The Audience
Know Exactly Who You Are Reaching
Real subscriber data, so you can decide whether this audience is yours before you spend anything.
Age Distribution
Core audience is 45–74. Established hobbyists with time, budget, and a supply habit they already spend on.
Top US Metro Areas
- Dallas1,578
- Chicago1,238
- New York1,201
- San Jose1,026
- Atlanta848
Stats verified by Kit Signals.
What’s Included
What an Annual Partnership Gets You
One agreement covering the whole year and every event in it.
Your Logo on Every Registration Page
All twelve events. Every person who signs up for a summit sees it, whether or not they end up attending.
Your Logo in Event Promotion Emails
Included in the promotional emails that go out ahead of each summit to our full list.
A Dedicated Email Each Quarter
Four sends a year that are entirely yours — your product, your offer, your link, to 40,200+ subscribers.
Goody Bag Inclusion
Your digital resource or offer goes into the attendee goody bag at every event.
Recognition in the Community
Named as a partner inside the HobbyScool Skool community, where members talk about what they are making.
Sponsored Workshops, If You Want Them
Optional. Teach a workshop using your products, up to one per quarter. Some partners use all four, some use none.
Why Annual
One Event Is a Test. A Year Is a Result.
A single summit puts your brand in front of a lot of makers once. That is fine for awareness and not much else.
Our audience comes back month after month. They see the same partner logo in January, in April, in September, and by the fall your brand is simply part of where they learn. That repetition is the whole reason we sell the year rather than the event.
We take on a small number of partners so nobody is competing for attention on the same page.
The Work On Your End
Almost None
- One onboarding conversation
- One asset submission — logo, copy, link
- Optional quarterly updates if your offer changes
- No monthly check-ins
- No deliverables to produce
Our team builds the placements and runs the events. You send assets once and we handle the rest of the year.
Good Fit
Brands This Works For
- Craft and art supply companies
- Fabric, yarn, sewing, and quilting brands
- Journaling, planning, and stationery brands
- Creative software and digital tools
- Subscription boxes for makers
- Creative education platforms
Probably Not a Fit
When We’d Say No
- You need a single-month campaign tied to one launch date
- Your product is not something a home crafter would buy
- You want us to hand over subscriber contact details
- You want performance guarantees on sales rather than reach
We would rather tell you on the call than take a year of your budget and have it not work.
2027 Season
The Twelve Events You’d Be In
Each one runs three days, features 30 or more instructors, and draws between 7,000 and 20,000 registrations.
Next Step
Start With a Conversation
Pricing depends on which pieces you use, so we set it on the call rather than publishing a package. Twenty minutes is usually enough to know whether this is worth either of our time.
Tell us what you sell and who you are trying to reach. If this audience is not right for you, we will say so.
Book a Partnership CallOr email support@hobbyscool.com