Media & Partnerships

Work With HobbyScool

HobbyScool runs twelve free virtual summits a year for makers, crafters, and creative enthusiasts. Brands, instructors, and press start here.

Start a Conversation Get the Press Kit

Partnership, sponsorship, and press inquiries: support@hobbyscool.com

40,200+Email subscribers
7,000–20,000Registrations per summit
12Free virtual summits a year
56,000+Makers who have attended a HobbyScool event since 2022

Subscriber and engagement figures verified by Kit Signals.

About

What HobbyScool Is

HobbyScool is an online creative learning platform offering virtual workshops, summits, and memberships for makers, crafters, and creative enthusiasts.

Every summit is free to attend and runs three days online. Each one brings together 30 or more working artists and makers teaching hands-on workshops, from sewing and quilting to watercolor, paper crafts, digital design, and home organization.

Attendees join from around the world. No cost, no travel, no experience required. HobbyScool has been running summits since 2022.

The Audience

Who Shows Up

  • Hobbyist makers and crafters who buy supplies regularly
  • Fiber artists, quilters, and sewists
  • Paper crafters, card makers, and mixed-media artists
  • Watercolor, lettering, and journaling enthusiasts
  • Home organizers and seasonal decorators
  • Creatives using digital tools like Cricut, Canva, and Procreate

Audience Data

Know Exactly Who You Are Reaching

Real subscriber data, so you can decide whether this audience is yours before you spend anything.

55.7%Newsletter open rate
89%Homeowners
88%US-based
85%Female
84%Have children
34%Household income $100K+

Age Distribution

25–343%
35–449%
45–5416%
55–6425%
65–7432%
75+15%

Core audience is 45–74. These are established hobbyists with time, budget, and an existing supply habit.

Top US Metro Areas

  • Dallas1,578
  • Chicago1,238
  • New York1,201
  • San Jose1,026
  • Atlanta848

Stats verified by Kit Signals.

Event Calendar

The 2027 Season

Twelve themed three-day summits, all confirmed. Each one draws between 7,000 and 20,000 registrations and features 30 or more instructors. Sponsorship and placement conversations for 2027 are open now.

Creative Vision RetreatJanuary 2027Planning the creative year ahead, and starting to make.
Memory Keepers SummitNewFebruary 2027Photo organizing, scrapbooking, albums, and family history.
Organized Living SummitMarch 2027Decluttering, storage, and systems that hold.
Grow & Gather SummitApril 2027Gardening, preserving, and making from what you grew.
Art of Expression SummitMay 2027Watercolor, ink, lettering, collage, and mixed media.
Paper Crafts & CardmakingNewJune 2027Cards, stamping, junk journals, book arts, and ephemera.
Creative Tech Summer RetreatJuly 2027Cutting machines, digital design, and photographing your work.
Back-to-Creativity SummitAugust 2027Quilting, sewing, embroidery, clay, and fiber foundations.
Art of Handmade SummitSeptember 2027Fiber handwork, visible mending and repair, and hard craft.
AI for MakersNewOctober 2027Beginner-friendly AI tools for crafters who are not techy.
Elves’ Workshop SummitNovember 2027Handmade gifts, holiday decor, and baking and sugar arts.
Create & Reflect RetreatDecember 2027Slow winter making at an unhurried pace.

Track Record

HobbyScool has run a summit every month since 2022, including a full twelve-event calendar in 2026. Instructors can see full 2027 session themes on the instructor page.

Partner With Us

Ways Brands Work With HobbyScool

If you make products for makers, this audience is already buying them. Here is how brands get in front of them.

Newsletter Sponsorship

From $149 per placement

A dedicated insert in the weekly newsletter going to 40,200+ subscribers. Send your logo and copy, we build the placement and send you a performance report after it runs.

See details & book →

Summit Sponsorship

Full brand placement across a three-day summit. We work with a small number of brands each year and build each partnership around what that brand is trying to accomplish, so there is no fixed package. Tell us your goal and we will tell you honestly whether this audience fits it.

Start a conversation →

Teach a Workshop

Lead a hands-on session using your products. Instructors reach a full summit audience, grow their own list, and keep their bonus offer in front of every attendee.

Apply to teach →

Founder

Dr. Destini Copp

Dr. Destini Copp, Founder of HobbyScool

Dr. Destini Copp is the founder of HobbyScool. She started it in 2022 to make expert creative instruction easy to get to from home. The teaching comes from the 30+ working artists and makers who lead workshops at every summit. Destini runs the platform, the events, and the audience.

Available for interviews on

  • Running twelve virtual summits a year without a large team
  • Building an audience of 40,000 makers from zero
  • The business of online creative education
  • What actually works in virtual events, and what does not

Request an interview →

Press Kit

Assets and Boilerplate

Everything you need to write about HobbyScool. Please use the approved logo file rather than a screenshot.

HobbyScool Logo

Full-resolution PNG.

Download →

Founder Headshot

High-resolution, print ready.

Download →

Brand Colors

Green #5EB229 · Pink #FF9A99 · Cream #FFEFEF

Approved Boilerplate

HobbyScool is an online creative learning platform offering virtual workshops, summits, and memberships for makers, crafters, and creative enthusiasts. Through accessible, hands-on experiences, HobbyScool helps people reconnect with creativity, build skills, and create meaningful projects from home.

Media Contact

Let’s talk

support@hobbyscool.com

Partnership, sponsorship, and press inquiries all go here. We reply within 2 business days.