Put Your Brand In Front of 44,000+ Engaged Hobby Enthusiasts
Sponsor the HobbyScool weekly newsletter and get your product, freebie, or offer in front of a warm, hands-on community of makers and creators.
Book Your Sponsorship →We Handle The Design
Send your logo and copy. We build the insert and drop it into the newsletter for you.
An Audience That Opens Emails
A 56.7% open rate means about 22,000 people see your offer, not a number buried in a crowded inbox.
You'll See The Results
Get a performance report with opens and clicks after your sponsored issue sends.
Real Data From Our Subscriber Base — So You Can Sponsor With Confidence
Total list vs. what gets delivered: 44,751 people subscribe to HobbyScool. Each weekly issue goes to roughly 39,500 of them once suppressions and segment exclusions are applied, and draws about 22,000 opens. Your placement is priced against the delivered number, not the total.
Age Distribution
88% Female · Median age 65 · Nearly 3 in 4 subscribers are 55 or older
Top US Cities
- 1Dallas1,626
- 2Atlanta1,583
- 3Chicago1,274
- 4New York1,157
- 5Los Angeles1,116
Audience data verified by Kit Signals, based on the 41% of subscribers with matched demographic records. Send performance drawn from the last six weekly issues.
Three Simple Steps To Get In Front of Our Community
Purchase Your Spot
Complete checkout through ThriveCart, then you'll be directed to HoneyBook to select your preferred available date and submit your ad assets.
Submit Your Assets
Inside HoneyBook, select your preferred newsletter date and upload your logo, copy, and link. We'll handle the design and layout.
We Send, You Grow
Your ad goes out to roughly 39,500 hobbyists. You'll automatically receive a performance report after your newsletter sends.
One Simple Sponsorship Package, Built To Maximize Your Reach and Results
- Dedicated newsletter insert featuring your gift
- Your logo featured prominently
- Delivered to roughly 39,500 subscribers, with about 22,000 opens
- Up to 100 words of ad copy with your CTA
- One trackable link to your website or landing page
- Performance report after send (opens, clicks)
Secure checkout via ThriveCart · Spots fill fast!
Booking more than one week? Additional issues are $247 each.
Frequently Asked Questions
Just your logo (PNG), a short ad copy (up to 100 words), and the URL you want to link to. We handle the rest!
Predominantly women aged 55 and up, based in the US, who own their homes and have both the time and the budget for hobbies. Roughly 37% report household income above $100K. They come to HobbyScool to learn new crafts and skills, and they buy supplies, tools, kits, and classes to do it.
Yes! After purchase, we'll coordinate with you to select an available date that works for your campaign.
Absolutely. After your sponsored issue is sent, we'll share a report with open rates and click-through rates.
Of course! Many of our sponsors book recurring spots. During checkout, you'll have the option to purchase multiple weeks at a reduced rate of $247 per additional issue.
Digital downloads such as templates, guides, planners, patterns, or mini resources.
Due to the nature of digital placements, all sales are final once assets are submitted.
Ready to Get Started?
If you want a simple, low-effort way to put your freebie in front of thousands of creative hobbyists, the newsletter sponsorship is the easiest place to start.
Book Your Sponsorship →