77: What Happens If Instagram Disappears Tomorrow?

If Instagram disappeared tomorrow, would you still be able to reach your audience?

In this episode, I’m sharing the biggest lesson from my conversation with Abby Hehemann of GetResponse: the importance of building your business on platforms you own—not just the ones you borrow. We talk about what “owned land” really means, how to start your email list from scratch, and why this one shift can change everything for your business. Whether you’re brand new or feeling stuck in the social media hamster wheel, these tips will help you build something that lasts.